July, 2015. The Italian company UBSOUND launches the new Dreamer on-ear headphones worldwide. As we already said on Headfonics in a previous article, UBSOUND is an Italian consumer electronics company, based in Milan, specialized in audio products like high quality IEMs, headphones, DAPs and amplified DACs. After their great success with a worldwide brand awareness thanks to their 2 series of IEMs launched last year (Fighter and Smarter), the company starts its new challenge in the world of headphones, with a clear upcoming products roadmap which includes DAPs and amplified DACs. Headfonics took some time out for a brief interview with Clara Profeta, Executive Sales & Marketing Director of the UBSOUND Group, to talk about the company’s updates and future developments.

Hi Clara, what can you tell us about UBSOUND’s first year in the worldwide market?

Clara-Profeta_defFirst of all, I would like to thank you Marcus for your precious time. We are very proud of the results achieved during this tough and long year: we launched 2 models of IEMs and introduced them into the international market. We reached several channels like retail chains, hi-fi specialist stores and obviously the continuously growing e-tail channel (aka e-commerce) with great results in terms of sales in many countries. So, we can say we accomplished this important first goal. Now we have to face a new exciting challenge introducing this new model of headphones.

What can you tell us about the new “Dreamer” on-ear headphones? And what will be the retail price?

Clara-Profeta_defThe Dreamer is our first high quality on-ear headphone launched in the market. They are elegant, cool, comfortable with a fantastic soundstage, in my humble opinion, characterized by powerful, textured and rounded bass, warm midrange which is a bit behind, clear and advanced trebles, which give it a slightly V-shaped acoustic signature.

I also think the retail price of 99$ is a very captivating goal for our new headphones compared to the other big players on the market and in terms of value for money. Our mission is to give high quality performance at an affordable price for everyone. I strongly believe in the potential success of this new product as it is oriented to a large target of people in terms of age, genre and music style demands. On the “where to buy” area of our website (www.ubsound.com) is available the worldwide list of our authorized online & offline stores to purchase all our products.

Can you explain some technical details and the main features of the Dreamer headphones?

Clara-Profeta_defWith the Dreamer, we wanted a perfect product for listening to music and also for hands free calls due to the consistent growth of the smartphone usage to playback music. I think we maintained a good balance between build and sound quality, design and light weight. I’m very satisfied we achieved these amazing results. Even the tests with several kinds of music have been challenging as we wanted something that perfectly fits with Electronic, Rock, Jazz, Classical, Dance, Blues, Pop and Live music.

Technically speaking we also concentrated on full, textured and round bass, perfect high frequencies and warm mids which are a bit behind, in order to confirm our standard slightly V-shaped acoustic signature. The result is a full sound which is very rich in details, a clear balanced front-stage a little 3d and with great ambient soundproofing.

UBSOUND-Dreamer-Picture

Technical details: High performance 40mm independent dynamic drivers. Sensitivity: 110dB/mW. Frequency response: 18Hz – 22.000Hz. Maximum distortion: <0,2%. Impedance: 32Ω. Adjustable and comfortable headband and ear cups. The perfect match for smartphones, iPhone, tablets, iPad, MP3 players, iPod, DAPs, amplified DACs, portable gaming consoles, computers and any audio device with a standard 3,5mm jack. Maximum sound isolation and high performance playback. Microphone for hands free calls with a single button to answer and hang up calls or to play and pause music. Ergonomic and stylish design. Professional quality 1,35m single tangle free wire.

What is your sales & marketing communication strategy for the UBSOUND brand and its market evolution for the future?

Clara-Profeta_defWe concentrate on quality, research and development of our products, rather than standard marketing & communication activities. We will continue to focus our efforts on press activities through audio webzines and on sample reviews from prestigious audio blogs & forums that as of today have been really satisfying. Regarding the sales strategy, in terms of localization, we accomplished our first mission, achieving and sealing important worldwide agreements with distributors and e-tail companies.

Do you already have a clear product roadmap for the future of UBSOUND?

Clara-Profeta_defYes, we do have a detailed roadmap concerning several new upcoming products, which will match the audio end-users and market needs. In the near future, we are fully concentrated on a new amplified digital audio player, which has to be light, powerful and user-friendly at the same time. That said, we will also try to maintain the great value for money for all our products in order to offer high quality goods with an affordable price.

Lastly, I’d like to remind to your readers that the pronounce of the brand UBSOUND is “you be sound”.

About The Author

Editor

Founder & Owner of headfonics.com. I first started reviewing in the late 80s (ouch!). Back then it was albums, rock concerts and interviews with a typewriter for the local rag. Now its desktop/portable and digital 2.1 audio on a rather nice laptop. How time flies.

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  • Kristian Lindecrantz

    I dont realy get these features on UBSOUND, its a brand i ever only heard of here on headfonics. They seem to be operating in the crowded market of “style, design, personal audio”. I dont come here for the latest on Beats, Wangs or even Skullcandys. This article doesnt intresset me at all…

    • headfonics

      Never did a Beats review before.. doubt if we ever will.

      Fair enough for you but for others they might be interested. We try to be diverse for all readers.

      Dont worry we will do some hardcore usual stuff shortly 😉

    • BestDJ

      The reason is simple: Ubsound is a sponsor.
      What probably could not appear so clear is that an half of the comments here are by the same person with different nicks. Everywhere on the internet you can read fake comments by this same person: always same words and same style, in Italian or English. And if you are smarter than him, you can also understand who is the man writing those comments and why!

      • Kristian Lindecrantz

        I believe you are right… These comments are just ridiculous, and imo reflects quite poorly on headfonics… Thats a shame

        • headfonics

          The comments do not come from us so not sure how it reflects on the site – we dont ban anyone from commentating unless it is flammatory – if we did that you guys would be the first to complain we are censoring 😉

      • headfonics

        I do wonder about some of these comments, either we have a rabid Italian following (which would be nice) or indeed there are same guy multi accounts – will study this in due course and come to a decision soon enough on whether to lock these type of posts for commentating or not. Thanks

  • Franco

    Congrats Headfonics team for the intresting interview as always. I already knew this brand as I’ve got their aluminum IEMs Fighter since last year. A great Italian brand I think, that has a good value for money asset in the market. I also like the design, style looking and technical details reported compared to their low price at 99$… which honestly have nothing to do with others headphones like Beats or Skullkandy imho, with an higher price and a lower quality probably.
    I’ve just placed the pre-oreder of these new Dreamer headphones and should receive them within 25 days. Keep you posted. Thanks and go well 😉

    • headfonics

      Good luck to you Franco!

      • Franco

        Thanks 😉
        I’ll let you know my personal feedback for sure!

  • Barone Otto

    NAKAMICHI NK780M, 30$………..

  • headfonics

    Hmmm

    • Franco

      I’ll keep you posted 😉
      I always think: it is surely better to personally test the audio products with own ears, instead of looking just pictures on the web. Only in this way you can compare understing, maybe, huge differences.

  • Franco

    Thanks.
    The model you’ve mentioned are not the only one, I think there are several models with same or similar design. For example, there are many many headphones at 20$ with exactly the same design of B&W headphones, Grado, Beats, V-moda, Audio-Technica, etc. The external design means nothing, as they probably used pubblic molds from the main factories like 80% of the brands in the market. Same external look doesn’t necessary means same product obviously. What is important imho is:
    – externally, the build quality, the quality of materials used like kind of simulated leather, kind of aluminum, kind of plastic, kind of headband’s foam rubber, kind of paint used (double layer), etc..
    – inside: the “technology”! like the quality of the dynamic drivers, the perfect acoustic risonance, the sound signature implemented, the virtual temperature of the sound (which is warm as Ubsound says), the bass effect, the soundstage obtained, the level of vibrations whilst playback, the quality of the wire (tangle free and without tactile-memory as declared by Ubsound) and the soundproofing performances. This is why I think the Dreamers come from another planet compared to several similar headphones with the same mold. Also I’ve many doubts that the similar model you posted has the same technicals details of the Dreamer series. But I’ll keep you posted as soon as I’ll try them with more specific details, although honestly I’ve no doubts about the build and highend acoustic quality as I’ve already bought the aluminium IEMs Fighter by Ubsound last year.. a real masterpiece compared to the price. Thanks anyway for the info mate 😉
    PS. pls consider that the 95% of consumer electronics goods are made in China (including the iphone 6…)

  • Barone Otto

    Dear HeadFonics team, as you well know I’m a deep fan
    & follower of HeadFonics (mag & FB fanpage) and of the Ubsound products
    as well… the Italian comoany 🙂 In fact I’m very happy for these new item:
    the headphones Dreamer. A good latest new anyway from your mag, as always..
    this is why I love this mag. During this week I’m gonna pre-order the Dreamer
    directly in their website as I’ve seen it takes circa 3 weeks for the delivery
    in Europe. Then I’ll keep you all informed regarding my feeling with these
    headphones.

    However, as far as concerned the silly comment posted
    below by a doubler-troller/flamer Barone Otto (who is not me at all, and surely I’m
    the only one as you know and as a deep fan of your FB fanpage):
    I could barely stand democracy and free opinions, but I can’t stand that someone use my nick
    writing trolls and spaming againts this product… I’m sure he has a very little …. for sure! and nothing else to do in his poor life 😉 This is the only explanation I
    found… to be quite frank…

    I hope it will be removed by the Moderators, so we may
    back in topic, discussing about serious topics concerning IEMs.

    Bye bye Sirs and thanks 🙂

    Barone Otto (the only & original one) “a proud fan of HeadFonics”

  • Donna Schoenfelder

    A great interview! I love the design and the technical feautures of these new Dreamer headphones. I know and really like this brand. I bought the Fighter earbuds and I’m completely satisfied with not only the quality of the sound but with the quality if the build as well.
    So I hope the Dreamer will be similar. I’ve just pre-ordered the Dreamer here in US on Amazon and it seems they will be deliverd by the mid of August roughly. I’ll let you know what I think of them asap.

    DMS

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